![]() This has had a major impact on search views. Steward has also leveraged Yext to create and manage individual pages for physicians and facilities. With 73% of high-intent traffic going to new services, Steward can ensure that its information is comprehensive and correct on both its website and across key third-party sites, helping it to surface in searches made across digital services. Yext enables healthcare systems such as Steward to manage the public facts about their physicians and facilities across their websites, internal systems, and more than 150 maps, apps, search engines, and social networks including Google, Apple, Amazon Alexa, and Bing - which patients use to search for providers in critical moments of need. As a result, it becomes all the more critical for healthcare systems to ensure that they are able to provide accurate answers everywhere patients might be searching. Natural language queries like "doctor near me available now who takes Cigna" are on the rise. "Being able to answer patients' questions online is key," he states, "for both our doctors and our patients." Patients today ask more questions when seeking medical care, and the questions are often more complex. It's the same quality but 20% cheaper."Ĭarty is keenly aware of the correlation between the experience Steward delivers online and overall patient satisfaction. Our hospitals can deliver 80–90% of what gets delivered at academic medical centers. "The old model of delivering healthcare with an academically-oriented hospital as the hub or focus, we think, is an antiquated model in terms of clinical delivery, in terms of economics, and in terms of patient convenience. "When we founded Steward, there was room - if not a requirement - for a new model of actually delivering healthcare," explains Carty. People know what we stand for and that we are an alternative to the old model of delivering healthcare. "We have 3,500 doctors treating three million patients a year. "We are the second largest healthcare provider in New England, by size, and we are the fifth-largest employer in the state of Massachusetts," states Brian Carty, Chief Marketing Officer. Steward is widely recognized as a national leader in implementing a new model of integrated healthcare delivery, and its model takes care of patients from wellness and care management, all the way through their end of life. As an integrated, cost-effective, accountable care organization (ACO), Steward is committed to providing the highest quality of patient care in the communities where patients actually live. With more than 2.2 million patients, 37 hospital campuses, and 25 affiliated urgent care provider locations, the company provides access to both primary care physicians and a full range of specialists who are committed to meeting the needs of local patients. Steward Health Care is a community-based healthcare organization headquartered in Boston, Massachusetts.
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